Member login

Our Team

Team Members of SAM

Andrew Seedhouse

Dr Andrew Seedhouse


Andrew is the founder and Chairman of SAM.  With over 25 years experience in the transport industry, Andrew is responsible for the overall vision, leadership and strategic direction of SAM. On behalf of its Members, Andrew chairs the Hotlisting and HOPS-CMS Interface Working Groups for ITSO, and represents SAM at national stakeholder forums. Andrew is based in SAM's Plymouth Office and can be contacted at

Photograph of James Bloor

James Bloor

Commercial Director

As Commercial Director, James is responsible for the growth and development of SAM and its overall day-to-day performance. This includes the development and implementation of the SAM Business Strategy, Supply Chain Management, and the delivery of SAM's Managed Services, to ensure Members' needs and expectations are met.  James is based in SAM's East Midlands Office and can be contacted at

Joe Lynch

Joe Lynch

Operator Support Manager

With over 30 years experience, Joe leads SAM's Operator Support Programme providing expert independent advice on ETM purchase, set up, configuration and performance whether over the phone or at a depot. Joe runs SAM's contactless EMV Payment, and 'Love the Bus'  low cost smart ticketing programmes for SME Operators and heads up our internal testing programme.  Based within SAM's Plymouth office, Joe can be contacted on

Tracey Kendall

Tracey Kendall 

Office Manager & Company Secretary

Tracey is the Company Secretary of SAM and responsible for its functional day to day management including all Finance, Administration, and Correspondence. Tracey is also the Manager of our SAM Contact Centre Service and oversees all aspects of customer support and welfare. Tracey is based within our Plymouth Office and can be contacted at

Edmund Gentle

Edmund Gentle

Data Support

Edmund has led the development programme for the new SAM Data Visualisation Service (DVS) for SAM Members, enabling bespoke reporting through a combination of data and pictorial imagery. In addition, Edmund provides ad-hoc support to SAM on our Scholar, Bluetooth and Mobile App development programme.  Edmund is based within the SAM Plymouth Office and can be contacted on


Jane Little

Business and Customer Support Officer

Jane provides high quality support to SAM Members by determining customer requirements; answering enquiries; resolving problems; fulfilling requests; and maintaining databases under guidance and instruction from the SAM Office Manager.