About Smart Applications Management (SAM)

SAM was created to provide a range of ITSO Smart Ticketing Managed Services for our Members through pooling expertise, exploiting procurement efficiencies and economies of scale, to deliver the very best schemes for Members and their Customers.

Who we are

Smart Applications Management (SAM) is a not for profit, membership organisation, specifically created to help local councils, commercial bus operators and other public sector bodies realise the benefits of ITSO smart ticketing, by pooling resources and expertise to access best in class services and systems at an affordable price through economies of scale.

Since our creation in 2010 we have been exceeding our Vision for Members, in delivering a wide range of solutions, from small concessionary entitlement schemes to large commercial schemes. In this time we have grown into the UK’s largest independent ITSO smart ticketing Managed Service provider, and led the UK in commissioning and hosting the National Procurement Framework for smart and integrated ticketing services and goods. This has all been based on the core principle of delivering high quality, value for money solutions for our Members.

We continue to be at the forefront of smart ticketing innovation and development not only continuing to deliver high-quality smart ticketing solutions but also in helping shape the future of smart ticketing in areas such as scholars ticketing, ITSO on mobile and on bus contactless EMV payments.

Meet the Team

  • Dr Andrew Seedhouse

    CHAIRMAN

    Andrew is the founder and Chairman of SAM. With over 25 years experience in the transport industry, Andrew is responsible for the overall vision, leadership and strategic direction of SAM. On behalf of its Members, Andrew chairs the Hotlisting and HOPS-CMS Interface Working Groups for ITSO, and represents SAM at national stakeholder forums.

    Andrew is based in SAM's Plymouth Office and can be contacted at andrew.seedhouse@talktosam.co.uk

  • James Bloor

    COMMERICAL DIRECTOR

    As Commercial Director, James is responsible for the growth and development of SAM and its overall day-to-day performance. This includes the development and implementation of the SAM Business Strategy, Supply Chain Management, and the delivery of SAM's Managed Services, to ensure Members' needs and expectations are met.

    James is based in SAM's East Midlands Office and can be contacted at james.bloor@talktosam.co.uk

  • Duncan Allan

    TECHNICAL DIRECTOR

    As Technical Director, Duncan determines and delivers SAM's technology strategy and oversees the day-to-day operation of our Managed Service. He leads the Technical Team and works closely with supplier development teams on project development and service delivery. Duncan also has extensive experience in HOPS, ISAM and ETM management and provides Members with expert advice in this area.

    Duncan is based from home in the North East of England and can be contacted at duncan.allan@talktosam.co.uk

  • Kim Clarke

    ACCOUNT MANAGER

    Introducing Kim, our dedicated account manager. Working closely with the rest of the SAM team, Kim is committed to understanding members' needs and delivering on our promise of excellent service. Kim is the first point of contact for Members, ensuring they achieve their goals when partnering with SAM.

    Kim shares her time between working from home and the East Midlands office and can be contacted at kim.clarke@talktosam.co.uk

  • Jane Little

    BUSINESS AND CUSTOMER CARE SUPPORT

    Jane provides high quality support to SAM Members by determining customer requirements; answering enquiries; resolving problems; fulfilling requests; and maintaining databases under guidance and instruction from the SAM Office Manager.

  • Mike Dunstall

    TECHNICAL SUPPORT OFFICER

    As our Technical Support Officer, Mike supports the wide and varied range of smart ticketing projects we deliver on behalf of our Members. Working closely with the Technical Director and supplier development teams, Mike's responsibilities include conducting quality control testing, analyzing system issues and liaising with project stakeholders to ensure successful delivery.

  • Robbie Thomson

    TECHNICAL MANAGER

    The ITSO Technical Manager role involves managing the day-to-day delivery of HOPS, ISAM, and Operator Support Managed Service. Robbie works closely with our Operator Members to ensure efficient and reliable service delivery and engages with them on an operational level to provide day-to-day support and specialist advice. Robbie also supports our Local Authority Members with Multi-operator EMV development and scheme settlement processes.

  • Edmund Gentle

    DATA SUPPORT

    Edmund has led the development programme for the new SAM Data Visualisation Service (DVS) for SAM Members, enabling bespoke reporting through a combination of data and pictorial imagery. In addition, Edmund provides ad-hoc support to SAM on our Scholar, Bluetooth and Mobile App development programme. Edmund is based within the SAM Plymouth Office and can be contacted on edmund.gentle@talktosam.co.uk.

  • Rick Wiles

    ISAM SUPPORT

    As a technical team member, Rick supports members who use SAM's ISAM Management Service. Working closely with Operators Rick ensures that ISAMS, both in the field and held as stock, are up to date and working correctly, ensuring that Operator ETMS can process transactions correctly.

Join SAM

As a SAM Member, you'll gain access to a thriving community of like-minded organisations who share your passion and drive. Members can access our Manage Services and National procurement framework and attend Member events that share best practices and open doors to new collaborations as well as exclusive workshops and resources that enhance your skills and knowledge.